“The recession has affected every aspect of American life,” proclaims USA Today in one of its articles. Fewer people are moving, couples are delaying marriage, and more people are working at home than at the office.
Food prices are rising too—a reality that is not lost on most Americans who have gone into a mad frenzy to cut down their grocery bills. Nowhere has this been more apparent than in the revival of interest in a previously much-ignored facet of American shopping: coupons.
Grocery coupons, from once becoming a waste of trees, have all of a sudden become a goldmine for bargain warriors out to spend their money anywhere but at the supermarket. In TV land, no other show has single-handedly brought the lowly grocery coupon to such heights of popularity and glory as the TLC reality series Extreme Couponing.